About Us

Bridging US Brands & Chinese Gifting Culture

Liaison China was founded to solve a specific problem: US companies want to gift their Chinese employees, clients, and partners — but the logistics, cultural nuances, and on-ground execution are daunting from across the Pacific.

Our Story

We started with a simple observation: a Fortune 500 tech company spent $18,000 shipping gift boxes from California to their Shanghai office — only to have 30% held at customs and another 20% culturally inappropriate for the occasion.

That's when we realized the gap in the market wasn't about finding "cheaper gifts." It was about having a trusted on-ground partner who understands both US corporate standards and Chinese cultural protocols — and can execute flawlessly in Shanghai.

Today, we serve 30+ US brands — from startups opening their first China office to multinationals managing multi-city gifting programs. Every project is different. Every project gets our full attention.

Our Values

Cultural Precision

Every gift, color, and message is vetted against Chinese cultural protocols.

US-Grade Accountability

Itemized quotes, delivery tracking, photo proof — the transparency US procurement teams expect.

Bespoke, Never Bulk

We don't do mass-produced gift baskets. Every project is designed around your brand.

Who We Serve

Fortune 500 Corporations

Multi-city employee gifting programs with compliance-grade transparency and procurement-friendly reporting.

US Startups in China

First China office? We'll help you make the right impression with local hires and partners — on a startup-friendly budget.

Event & Marketing Agencies

Swag design, production, and on-site delivery for conferences, product launches, and brand activations in Shanghai.

Let's Talk About Your Gifting Program

Whether you're planning a single holiday gift run or a year-round employee appreciation program — we're ready to help.

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